"Is now a good time to sell?"
My answer is almost always:
Good time for which house?
Your neighbor's market isn't necessarily your market.
Price point, condition, location and competition can completely change the answer.
A properly positioned Pine Township home may attract significant attention while an overpriced property nearby sits.
The first days matter.
I've always believed the first part of a listing is incredibly important.
That's when buyers and agents are paying the most attention.
You don't get to recreate being new to the market.
That's why I don't believe in "testing" an unrealistic price.
The strategy should be established before the property goes live.
Who is our likely buyer?
What else can they purchase?
What will they notice immediately?
What objections can we eliminate before listing?
And where should we invest money—if anywhere—to improve the home's presentation and marketability?
Sometimes the smartest pre-listing decision isn't a major renovation.
It might be paint, lighting, landscaping, repairs or simply presenting the property correctly.
Selling isn't about putting a house online. It's about positioning an asset.
