Small Business Saturday: Why Supporting Local is a Win for Everyone
As we wrap up our Thanksgiving feasts and prepare for the holiday season, there’s one day that deserves a spot on your calendar: Small Business Saturday. Nestled between Black Friday and Cyber Monday, this day is a chance to step off the beaten retail path and support the heart of our communities—our local small businesses.
Here’s why Small Business Saturday is more than just a shopping day—it’s a movement that benefits everyone.
1. Strengthening Our Communities
When you support a small business, you’re investing in your community. Local shops, cafes, and service providers are owned by our neighbors, and the dollars you spend there are more likely to stay in the area. According to research, for every $100 spent at a local business, about $68 stays in the community, compared to $43 when spent at a national chain. That means more local jobs, better schools, and vibrant public spaces.
2. Building Unique Neighborhoods
Small businesses give our neighborhoods character and charm. They’re the reason Pittsburgh has gems like Butler Street in Lawrenceville or the boutiques in Bloomfield. These unique, locally owned shops create a distinct flavor you can’t find in cookie-cutter malls or online retailers. Shopping small means you’re helping preserve that one-of-a-kind charm.
3. Personalized Service You Can’t Beat
Ever notice how small business owners remember your name or suggest just the thing you didn’t know you needed? That’s because they value their customers as individuals, not just transaction numbers. Whether it’s a gift shop owner who helps you find the perfect present or a boutique baker who customizes your order, the personal touch of small businesses makes every interaction memorable.
4. Supporting Dreams and Innovation
Behind every small business is a dream. Whether it’s the artist who opened their own gallery or the family who’s been running the same café for generations, your support helps fuel these dreams. Small businesses also tend to be innovators, offering unique products and services that reflect the creativity and passion of their owners.
5. Opportunities to Give Back
Shopping local on Small Business Saturday doesn’t just benefit the businesses—it can also be a chance to support community initiatives. Many small businesses collaborate with local charities, host community events, or donate to causes. By supporting them, you’re indirectly supporting those efforts.
6. How to Get Involved This Small Business Saturday
Getting involved is easy and fun! Here are a few ideas:
- Shop Local: Visit nearby shops, boutiques, and markets to find holiday gifts, treats, or décor.
- Dine Small: Grab a meal at a local restaurant or coffee shop. Bonus points for bringing friends!
- Share the Love: Post about your favorite small businesses on social media, and don’t forget to tag them. A shout-out can bring them new customers!
- Think Services, Not Just Goods: Book appointments with local service providers like salons, gyms, or cleaning services.
- Buy Gift Cards: Gift cards are an excellent way to support small businesses now and let recipients choose what they love.
Why It Matters More This Year
For many small businesses, the challenges of the past few years have tested their resilience. Rising costs, supply chain issues, and the rapid growth of online giants make days like Small Business Saturday even more critical. Your choice to shop small could mean the difference between a thriving business and a struggling one.
Celebrate the Small Business Spirit
Small Business Saturday is more than just a day to shop—it’s a day to connect with your community, celebrate creativity, and make a real difference in the lives of local entrepreneurs. So this November, skip the crowds at big box stores and the endless scrolling online. Instead, step into your local shops and see what treasures you can find.
Together, we can keep our communities thriving, one small business at a time.
Happy shopping, and thank you for supporting local!
What’s your favorite small business? Let me know in the comments or tag them—I’d love to give them a shout-out!
